Leading energy trading company under heavy scrutiny for alleged import of substandard fuel
A leading independent energy trading company is facing serious allegations of importing substandard and contaminated fuel. These charges have proliferated through both local and international news platforms.
What we’ve done
Exhaustive identification and analysis of all publications, spanning print media, television, and social media postings.
Establishment of media monitoring systems designed to track disinformation across the entire information landscape in multiple languages.
Guided implementation of the right of response with international press entities, ensuring compliance with local laws and ethical press obligations.
Assistance in drafting a comprehensive press release to address and rectify the allegations, bolstering the group’s stance while emphasizing strict adherence to international sanctions and regulations.
Implementation of spinning tactics to prompt self-correction and the spontaneous removal of content by official press sources.
Formulation of a response strategy tailored for banking partners, facilitating AML/KYC procedures.
Crafting a response strategy for Corporate Social Responsibility (CSR) partners, including grassroots and grasstops mobilization.
Spokesperson media training to ensure effective communication. Implementation of attention-shifting strategies and initiatives to regain control of the narrative.
Activation and execution of a strategy to suppress articles at their source and their derivatives, aimed at containing and curbing the propagation of misinformation.
Activation of enhanced monitoring for the group’s managers and their families, preemptively thwarting personal attacks.
